measure what matters to Grow Your Events
We help you pivot your events to meet business objectives, achieve quantifiable goals, and justify event spend
Covid-19 has changed the event industry and planners need to adapt to challenging times. It is even more important today to consider strategy, measurement, and ROI – especially with the move to virtual programming. That’s where Grow Your Events comes in. We understand the virtual, hybrid and face to face event space and can help pivot your event strategy. We are collaborators who deliver project management, event strategy and measurement tools to deliver tangible results for any event type or program.
Our Focus Is Strategic
Grow your events by proving their value.
We dig deep to understand why, what, who, when and how and work together to determine the right event type and platform.
We’ll help project manage program details, develop build stakeholder communications, build a social media plan, and help you make data-driven decisions that demonstrate the impact of your meetings, events, conferences, and trade shows.
Event Roadmaps Built to Your Needs
We take the stress out of strategic planning by offering services as an extension of your event team. Together we grow your events by creating a roadmap that supports:
- Event Process Improvement
- Roles and Responsibility Models
- Strategic Meetings Management Programs
- Long-Term Strategic Planning
- Goal Setting, Objectives, KPIs
- Measurements – ROI, ROE, ROA, and ROR
- Sponsorship Negotiations and Activation
- Budget Development and Control
- Event Technology and Production
- Lead Management
- CRM Integration
- Brand Management
- Logistics and Onsite Support
Grow Your Events
Get to Know Jon
Jon’s motto is, “If you can’t measure it, you can’t manage it.”
Jon is a strategic event management and field marketing leader with a passion for delivering results that support your business objectives. Throughout his career, Jon has led event teams to set business objectives and measure results. He has had success building strategies, creating roadmaps, and driving metrics for Fortune 500 companies and helps companies identify opportunities, develop concepts, create metrics, produce plans, and bring ideas to life. Along the way, he recommends ways to streamline processes, improve event efficiencies, enhance lead management and CRM integration, as well as create and evaluate metrics. Jon has built strategic meeting management programs, developed processes to consistently manage event programs, and reduced event management costs by over $1 million. Jon loves working with teams and enjoys showing how events can impact and support a company’s bottom line. In his free time he loves to ski.
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