Jon Shares Insight from Startup Boston

Jon Shares Insight from Startup Boston

Startup Boston is rooted in the development and celebration of people who are pushing boundaries, solving tough problems, and asking every day—how might we do this better? Their events are designed to be a platform through which innovators can learn from and challenge...
Proving Value of Digital Events

Proving Value of Digital Events

Proving Value of Digital Events Times are tough for the event industry. Not only has COVID-19 put a strain on in-person events and new event investments, but it also has increased the need to justify spend and prove value. So as the event industry returns, event teams...
Hybrid Event Planning: Research Comes First

Hybrid Event Planning: Research Comes First

As we enter this transformative era of hybrid events, we know there will be a shift in the event planning and management process. The most successful hybrid events will combine virtual and in-person experiences into one engaging and enriching community event.  ...
Measuring Virtual Event ROI

Measuring Virtual Event ROI

Event planners across the globe are quickly adapting and learning to transform in-person events into virtual, and measuring virtual event ROI is going to be essential. The industry is resilient and this ability to pivot quickly and adapt to changing environments has...
Virtual Events in a COVID-19 Environment

Virtual Events in a COVID-19 Environment

There is no doubt that COVID-19 is wreaking havoc with the event industry. The CDC, WHO, and many governments are recommending that events of 10 people or more be canceled or postponed. As COVID-19 forces everyone into their homes and social isolation, event planners...
Handling the Unexpected Event Strategy

Handling the Unexpected Event Strategy

There is no question that the fallout from COVID-19 is impacting the global economy. From Madonna canceling the final dates of her ‘Madame X’ tour and Pearl Jam postponing their spring tour concerts, to the cancellations of Adobe’s annual conference and the total...
There’s More to Events than Just Execution

There’s More to Events than Just Execution

I’ve attended hundreds of events, trade shows, and conferences and provided logistical support for hundreds more. From hosting conferences for thousands of attendees to operating small to large booths at trade shows, I’ve learned that in order to justify event spends,...
Your Event Planner: The MVP of Your Team

Your Event Planner: The MVP of Your Team

In sports, the most valuable player (MVP) is the best-performing player on a team or in a league. On your marketing team, it’s the event planner. That’s right: Event planners – more than any other staff member– bring together skills and people to...