Virtual Events in a COVID-19 Environment

Virtual Events in a COVID-19 Environment

There is no doubt that COVID-19 is wreaking havoc with the event industry. The CDC, WHO, and many governments are recommending that events of 10 people or more be canceled or postponed. As COVID-19 forces everyone into their homes and social isolation, event planners...
Handling the Unexpected Event Strategy

Handling the Unexpected Event Strategy

There is no question that the fallout from COVID-19 is impacting the global economy. From Madonna canceling the final dates of her ‘Madame X’ tour and Pearl Jam postponing their spring tour concerts, to the cancellations of Adobe’s annual conference and the total...
There’s More to Events than Just Execution

There’s More to Events than Just Execution

I’ve attended hundreds of events, trade shows, and conferences and provided logistical support for hundreds more. From hosting conferences for thousands of attendees to operating small to large booths at trade shows, I’ve learned that in order to justify event spends,...
Your Event Planner: The MVP of Your Team

Your Event Planner: The MVP of Your Team

In sports, the most valuable player (MVP) is the best-performing player on a team or in a league. On your marketing team, it’s the event planner. That’s right: Event planners – more than any other staff member– bring together skills and people to...
There’s More to Event Success than ROI

There’s More to Event Success than ROI

Ever been asked, “Why do we go to this trade show every year?” “Why should we host this event?” “Why are we even spending so much on events?” Event managers and marketing leaders are under more pressure than ever to justify event spends and ROI has become a standard...
Measure Events to Justify Spend

Measure Events to Justify Spend

The only way to gauge any marketing program’s success is to measure specific results. But in many cases, event planners are not measuring what matters and often have trouble justifying their program’s benefits. However, all is not lost. A simple change in mindset can...
Does Your Event Strategy Deliver?

Does Your Event Strategy Deliver?

Does Your Event Strategy Deliver? Have you ever been asked by your CEO, CMO, or CFO why you spend so much on events? Do you know how to demonstrate the value of this spend? It’s not an easy question to answer. Unfortunately, without the ability to justify event, trade...