Build Credibility to Gain Traction with Investors

Having the right team and a strong mission, vision, and set of core values are the key to building trust, credibility, and traction with investors as described by a Matter of Trust: How to Build Brand Credibility That Earns Traction and Funding panel during a Startup Boston Week 2020. The 3-step process is simple yet often overlooked and includes:

  • People first – hire the best team.
  • Qualifications – articulate why the team is uniquely qualified.
  • Customer challenges – demonstrate why the team cares and can solve customer challenges.

Read more on the Boston Startup blog.