Proving Value of Digital Events

Proving Value of Digital Events

Proving Value of Digital Events Times are tough for the event industry. Not only has COVID-19 put a strain on in-person events and new event investments, but it also has increased the need to justify spend and prove value. So as the event industry returns, event teams...
Hybrid Event Planning: Research Comes First

Hybrid Event Planning: Research Comes First

As we enter this transformative era of hybrid events, we know there will be a shift in the event planning and management process. The most successful hybrid events will combine virtual and in-person experiences into one engaging and enriching community event.  ...
Virtual Events in a COVID-19 Environment

Virtual Events in a COVID-19 Environment

There is no doubt that COVID-19 is wreaking havoc with the event industry. The CDC, WHO, and many governments are recommending that events of 10 people or more be canceled or postponed. As COVID-19 forces everyone into their homes and social isolation, event planners...
Handling the Unexpected Event Strategy

Handling the Unexpected Event Strategy

There is no question that the fallout from COVID-19 is impacting the global economy. From Madonna canceling the final dates of her ‘Madame X’ tour and Pearl Jam postponing their spring tour concerts, to the cancellations of Adobe’s annual conference and the total...
There’s More to Events than Just Execution

There’s More to Events than Just Execution

I’ve attended hundreds of events, trade shows, and conferences and provided logistical support for hundreds more. From hosting conferences for thousands of attendees to operating small to large booths at trade shows, I’ve learned that in order to justify event spends,...